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A few years back I was lucky enough to front a nationwide campaign on behalf of Vodafone. For this I had to assume a new identity – that of ‘LiveGuy’. The purpose of the campaign was to promote Vodafone’s new offering.

THIS explains all.

The campaign was hailed a success by Vodafone and won a D&AD award for creative advertising.

Being LiveGuy was a once-in-a-lifetime experience; rich, varied, intense but thoroughly enjoyable. Along the way I performed a promotional skit with Lewis Hamilton…

…was interviewed by local bloggers.

…recorded endless video diaries

…and even penned a special song for the occasion

To read an essay about my experience of being LiveGuy click here

With thanks to Dare Digital and Vodafone.