A few years back I was lucky enough to front a nationwide campaign on behalf of Vodafone. For this I had to assume a new identity – that of ‘LiveGuy’. The purpose of the campaign was to promote Vodafone’s new offering.
THIS explains all.
The campaign was hailed a success by Vodafone and won a D&AD award for creative advertising.
Being LiveGuy was a once-in-a-lifetime experience; rich, varied, intense but thoroughly enjoyable. Along the way I performed a promotional skit with Lewis Hamilton…
…was interviewed by local bloggers.
…recorded endless video diaries
…and even penned a special song for the occasion
To read an essay about my experience of being LiveGuy click here