By using this site you accept the cookie & privacy notices in place.


In November 2008 I was lucky enough to front a nationwide campaign on behalf of Vodafone. For this I had to assume a new identity – that of ‘LiveGuy’. The purpose of the campaign was to promote Vodafone’s new offering.

This video explains all.


The campaign was deemed a success by both Dare Digital – the advertising agency who employed me – and Vodafone themselves, and there may yet be further outings for LiveGuy. It was also an ideal opportunity for me to participate in a number of activities I enjoy: writing humorous blogs, devising captions for photographs and playing up to the camera.

Being LiveGuy was a once-in-a-lifetime experience; rich, varied, intense but thoroughly enjoyable. Along the way I performed a promotional skit with Lewis Hamilton…

…was interviewed by local bloggers.

…recorded video diaries

…and was even trailed by my own personal stalker

…and even penned a special song for the occasion

To read an essay about my experience of being LiveGuy click here

With thanks to Dare Digital and Vodafone.